Atypique is the perfect mix between a great idea and a creative team.

Born from a collaboration between Étienne Boulay and Station Agro-Biotech, Atypique has one goal : push limits of the ready to drink industry, by offering classical recipes of our favourite cocktails, but in an alcohol-free and low-sugar version.


Out of the box, out of the standards, out of the category.
The one alternative for those who don’t want to drink alcohol, no matter why.

« For as long as I can remember, I have always considered myself as an atypical person. I have never fitted in standards that were established by others, and I have never wanted to follow their path.

I surround myself by people who are just like me. People who are not afraid of being different and proud of doing so. I think that what differentiates us also is what brings us together.

No matter where you are from, who you are or what you would like to do, if Atypique speaks to you, join the movement! Here, you will never be alone. Because being different is what brings us together. Typically different. »

- Étienne Boulay

Located in Saint-Hyacinthe, Station Agro-Biotech is a group of companies under one roof. The team behind Atypique is also in charge Noroi Distillery, Le Bilboquet Microbrewery and Littoral soda.

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